Insight Partner for Growth
Consumer & Shopper Research | Trend Foresight | Strategy Sprints | Insight Activation
I translate consumer and business insights into profitable actions and strategies across consumer goods categories in the EMEA region.
More than 20 years of experience in the world of Consumer & Business Insights
More than 40 countries investigated in Europe, the Middle East and Africa
Insights Leader in NIQ (Nielsen), Mondelēz, Tetra Pak, ALDI, GB Foods & Cargill
About me
I'm a trilingual insights professional who has spent nearly two decades deciphering how people choose, buy, and consume, and translating those insights into growth paths for category-leading brands.
Why choose me?
- Multifunctional mindset: marketing, brand management, and analytics in one.
- Global reach, local nuances: I have lived and worked in Spain, Switzerland, and Türkiye, specializing in projects in Europe, Africa, and the Middle East.
- Fluid storytelling: decks and workshops that drive decisions, not just data.
Credentials Summary
- Executive MBA (Mid Atlantic Business School, 2018).
- BA Business Administration (Boğaziçi University, 2005).
- Languages: Turkish (Native), English and Spanish (Fluent).
