Services

Discover what matters and why. I design and conduct custom qualitative and quantitative research that informs brand, product, communication, and business decisions. My capabilities include: Uses and Attitudes (U&A) Consumer Segmentation Concept and Communication Testing Sensory and Product Experience Studies Consumer Journeys and Brand Equity Research Ad Hoc Consumer and Business Studies Mixed Methods Research Design

From weak signals to strong opportunities. Using my proprietary frameworks (Trend Tracker and Signals Subway), I translate cultural shifts and new behaviors into innovation-ready insights. I offer: Macro and micro trend landscapes; category and brand-specific foresight; innovation sprints and white space mapping; regional relevance across EMEA; opportunity platforms for pipeline development.

Transforming insights into action. Together. I facilitate customized workshops to help teams connect data, align functions, and co-create next steps. Some workshops include: Insight Activation Sessions, Innovation Sprints and Ideation Labs, Portfolio Prioritization, Concept Co-Creation, Storytelling and Decoding Sessions with Senior Management

Hassle-free delivery from start to finish. I offer comprehensive project and vendor management through my trusted research network across EMEA. My role adapts to your needs: advisor, project leader, or temporary extension of your team. My process: Define: Focus on key questions, hypotheses, KPIs, and success criteria. Design: Select appropriate methodologies and partners. Discover: Fieldwork and secondary research. Decode: Synthesis, storytelling, and workshops with senior stakeholders. Deliver: Actionable roadmaps and ongoing consulting. Support includes: Brief writing and methodological design. Agency selection and field supervision. Design of narrative-driven dashboards and reports. Structuring debriefs and storytelling for senior management. Final executive presentations.